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3 Views· 01/13/23
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Rich
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The New York Giants today unveiled “OUR WAY,” the franchise’s campaign for the playoffs. Giants Legend Michael Strahan helped launch the campaign with a hype video that was shared across the team’s social and digital media platforms. “OUR WAY” embodies how the Giants have been true to their own identity throughout the 2022 season. “OUR WAY” celebrates the success of the first season under head coach Brian Daboll and general manager Joe Schoen, who have preached “Smart, Tough, Dependable” as foundational characteristics of the Giants. The “OUR WAY” campaign will also share the success with Giants fans through a series of events, social media content, influencer collaborations and brand-building initiatives.

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