June 27, 2022

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The New York Times is in the oil business.

Is the New York Times in the Oil Business? Be one of the first 200 people to sign up with this link and get 20% off your subscription with Brilliant.org! https://brilliant.org/OCC/

In this Our Changing Climate environmental video essay, I look at how The New York Times is in the oil business. Specifically, the video focuses on fossil fuel advertising in The New York Times in order to understand how The New York Times has aided companies like Exxon, Chevron, Mobil, and BP in reaching readers and viewers with their advertisements. The New York Times has allowed the oil and gas company Mobil and then later ExxonMobil to run countless advertorials in their opinion pages that look very similar to opinion pieces. Now, ExxonMobil and Chevron employ the New York Times through the Times’ brand studio to create ads and advertising materials. The advertisements themselves are blatant greenwashing. One NY Times creation for ExxonMobil greenwashes them as a clean energy innovator when they so clearly not. This combination of fossil fuel companies and journalism could be a dangerous duo for climate change and climate action.

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Introduction – 0:00
The Advertorial – 1:44
Fossil Fuels in a Digital Age – 4:11
Readers and Native Advertising – 6:21
Why Is This Happening? – 7:40
Sponsored Message – 9:38
Ending – 11:01

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1. Guardian to ban advertising from fossil fuel firms (The Guardian): https://www.theguardian.com/media/2020/jan/29/guardian-to-ban-advertising-from-fossil-fuel-firms-climate-crisis
2. Exxon and Mobil Advertorials (Polluter Watch): https://polluterwatch.org/exxon-and-mobil-ads
3. Assessing ExxonMobil’s climate change communications (1977–2014) (Geoffrey Supran and Naomi Oreskes): https://iopscience.iop.org/article/10.1088/1748-9326/aa815f
4. Drilled Season 3, Episode 4 (Drilled): https://www.drillednews.com/podcasts
5. Exxon Mobil TV Commercial, ‘Algae Potential’ (Exxon): https://www.ispot.tv/ad/ovGn/exxon-mobil-algae-potential
6. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts (Michelle A. Amazeen & Bartosz W. Wojdynski): https://www.tandfonline.com/doi/abs/10.1080/15205436.2018.1530792?journalCode=hmcs20&
7. Native advertising and digital natives: The effects of age and advertisement format on news website credibility judgments (Pat Howe and Brady Teufel): https://www.researchgate.net/publication/303168097_Native_advertising_and_digital_natives_The_effects_of_age_and_advertisement_format_on_news_website_credibility_judgments
8. PAID POST by ExxonMobil — The Future of Energy? It May Come From Where You Least Expect (NY Times): https://www.nytimes.com/paidpost/exxonmobil/the-future-of-energy-it-may-come-from-where-you-least-expect.html
9. 1982 "Evolution of Mobil Public Affairs Programs" Report (Mobil): https://www.documentcloud.org/documents/5396414-Reduced-
10. The Fossil Fuel Ad Anthology (@fossilfuelads) • Instagram photos and videos (Heated): https://www.instagram.com/fossilfuelads/
11. PAID POST by Chevron — How Abundant Energy Is Fueling US Growth (NY Times): https://www.nytimes.com/paidpost/chevron/how-abundant-energy-is-fueling-us-growth.html
12. How the Media Launders Fossil Fuel Propaganda (The Intercept): https://theintercept.com/2019/04/03/branded-content-fossil-fuel-companies/
13. How Exxon Used the New York Times to Make You Question Climate Science (Greenpeace): https://www.greenpeace.org/usa/exxon-used-new-york-times-make-question-climate-science/
14. Introducing: The Fossil Fuel Ad Anthology (Heated): https://heated.world/p/introducing-the-fossil-fuel-ad-anthology
15. Is Your Favorite News Source Shilling for Big Oil? (The Nation): https://www.thenation.com/article/environment/media-fossil-fuel-ads/

#NewYorkTimes #FossilFuels #Greenwashing

Source: Our Changing Climate

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