Following the NCAA’s announcement that college athletes can profit from their off-field popularity, the University of Central Florida women’s basketball team have become the first full squad to enter into a sponsorship deal. UCF forward, Masseny Kaba, and co-founder of College Hunks Hauling Junk & Moving, Nick Friedman, join News NOW to discuss decision to sponsor an entire team and what the future holds for partnerships between college teams and companies.
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